The 'Pass it on' campaign by NHS Blood & Transplant aims to highlight organ donation and the law change on several different levels. From spring 2020, organ donation in England will move to an 'opt out' system. You may also hear it referred to as 'Max and Keira's Law'.
Kidney Care UK policy director Fiona Loud, said: "Kidney Care UK greatly supports the change in law in England on organ donation, which presumes that you are a donor unless you choose to opt out. Throughout the long campaign to get the law changed we say that this the right thing to do. It increases the chances for more people to receive that life-transforming transplant, and with eight out of ten people on the list waiting for a kidney it gives hope to people with kidney failure. While we know it is the right thing to do we also believe that the right education and NHS capacity is essential for this to be successful. So it’s good to see the TV advertisements to encourage people to learn about the law change and pass the message on. Check out the new advert here and don’t forget to PassItOn."
Read more about the 'Pass it on' campaign on the NHS Blood & Transplant website